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Developer of No Passing Sign: Paul Crouse (1909-1987)

Paul Crouse (1909-1987)
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After driving and working in the warehouse as foreman, salesman, and general manager of several truck lines in the 1930's Paul Crouse went into business for himself in 1941.He started in Denison Iowa with 3 old trucks and 5 employees. The time during World War II was rough with no new equipment available and everything being rationed. After struggling through the war years he was able to expand his company to become the largest intrastate carrier in Iowa.

By 1982 Crouse Cartage Company had become the largest Iowa-based trucking company and also had the greatest number of Allied Van Lines branches in the nation. At the time of his death in 1987 the company had 674 employees and served 14 states in the mid-west.

Paul was a relentless worker for safety in the industry. He was one of the developers of the No Passing sign on the left side of the highways. His drivers participated for over 30 years in the national truck driving competition. They won the team championship in Iowa for 24 years. His hard work has allowed larger and heavier trucks on the roads which has kept transportation cost down for the consumer.

Paul served as Chairman of the board of directors of the Iowa Motor Truck Association, V.P of the American Truck Association, and received numerous safety awards form Liberty Mutual Insurance for excellence in safety.

Paul was born in 1910 in Fremont county Iowa. Attended school in Thurman Iowa and went to Iowa Wesleyan College in Mt Pleasant Iowa.

Accepting the award in honor of his father, was George Crouse.  

George Crouse accepted in honor of his father
Paul Crouse was one of the developers of the No Passing Sign on the left side of the highway.
Crouse Cartage Company is now operated by George Crouse
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